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In 2008, Fatgums met with David Araquel, the owner of the Long Beach-based clothing company Beatrock. Together, they decided that Gums would spearhead the musical arm of the brand. Despite being in the throes of med school, in 2009, Beatrock Music was born. As owner and founder of the nascent record label, Fatgums produced a majority of its releases, working with artists to create the label’s early classic albums. Gums was and continues to be the driving force behind the label, and though he isn’t big on being in the limelight, he is responsible for keeping Beatrock Music and its artists moving forward. Whether he’s engineering at the Beatrock Music Studio, executive producing albums, or selling merch at shows, Gums reps the label to the fullest.